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TOPNOTCH
META ADVERTISING
STRATEGIST
LET'S BRING TRAFFIC TO YOUR BUSINESS!
Hey, Awesome! I appreciate you dropping by my professional page. I'm Isid "Sid" Chiong, a Senior Level Digital Marketing Expert focusing on digital media buying and social media management & marketing. My experience gained through years of working with direct clients and marketing agencies developed me into the digital marketing expert that I am right now. I can't say that I am the best but I am confident that I know my craft well and I can deliver outstanding results to bring your brand into a wider audience and turn them to profit eventually. Let's go conquer the digital space together!
SKILLS AND SPECIALIZATION
Core Skills:
In-depth Digital Media Buying
End-to-end Meta Advertising
Meta Assets Setup & Integration -
Business Manager, Ad Accounts, Pixel etc.
Ad Account Health Audit and Recommendations
Meta Ads Funnel Strategy, Campaign setup and Performance Enhancement
Campaign Management, Optimizations and Scaling
Pixel or API Setup for Tracking and
Product Catalog Integration
Campaign Funnel And Creative Testing Strategy
Marketing Angle, Ad Creation and Copywriting
Landing Page Performance Monitoring and Improvement
Reporting, Data Analysis and Result-Based Recommendations
Social Media Management & Marketing
Social Media Accounts Set-up & Optimization
Content Calendar Planning & Creation
Organic Content Copywriting
Basic Visual Branding
Organic Page Growth (Reach, Likes, Follows and Engagements)
Community Management
Organic Social Media Campaigns
Secondary Skills:
Full Stack Copywriting
For Creative Direction
Ad Copies
Landing Page Funnel Contents
VSL's and other video scripts
Nurturing emails etc.
CRM specific skills (Mostly Through GHL)
Meta Form Integrations
Landing Page Creation
Pipeline works
Basic workflow, automations and tagging
Basic Tiktok, Youtube and Linkedin Advertising
Basic Website Development (through website builders)
Basic Shopify Management & Utilization
Market & Competitive Research
Trend Research & Update
Tool related skills:
GoHighLevel | Shopify, Wix & Wordpress Basics
Chatgpt & other AI related Tools
Canva Designs & Adobe Photoshop Basics
Wondershare Filmora & Capcut
Adobe Audition & Cakewalk Studio
Looker Studio | Motion
Google Suite Apps
Google Analytics for Tracking
Buffer | Mailchimp | Metricool | Storychief
Clickup | Asana | Trello |Notion | Active Collab | Slack
SOCIAL MEDIA MANAGEMENT WORKS:
MEDIA BUYING CAMPAIGN ACCOMPLISHMENTS
23.85x ROAS For An AU-Based Jewellery Brand
23.85x ROAS For An AU-Based Jewellery Brand
1 month result of multiple campaigns launched and optimised for an AU-based jewellery brand. Most of these campaigns are conversion campaigns optimising on purchases with a good mix of ABO, CBO and Advantage+ campaign set ups. Client is selling on different geographical markets but these specific campaigns are targeting AU market only. Strategy used for this specific client is a good combination of TOF and MOF campaigns with quite a bit portion of budget allocated to retargeting.
Total Adspend for the MONTH - $15,949.01
Total Number Of Purchases - 356
Purchase Conversion Value - $380,459.00
Purchase ROAS - 23.85
$7.25 CPL Result for a us-based Medspa client
$7.25 CPL Result for a us-based Medspa client
Result for a US-based medspa client that is running a lead generation to find more leads to book appointment for their service. Client also utilized GHL as their CRM tool and I setup all pipelines, basic workflows, automations and email nurturing for them. We tested both Meta instant forms and GHL landing pages which I also built for them. We also tested several funnels including some lead magnets which yielded into sucessful bookings
Total Adspend for the Campaign - $797
Total Number Of Leads - 110
Cost Per Lead - $7.25
Booked Appointments - 11
$13.89 CPL Average for an australian real estate Client
$13.89 CPL Average for an australian real estate Client
This is a result for a real estate lead generation campaign built and managed for an Australian client. We tested using Meta instant forms and GHL landing pages for this funnel and utilized a full funnel strategy to get leads from Meta and nurture them on GHL. Also setup pipelines, basic workflows and automations for this client.
Total Adspend for the MONTH - $7,168.40
Total Number Of Leads - 516
Cost Per Lead - $13.89
Closed Contracts - 8
4.47x ROAS For A Large US-Based DTC E-com Client
4.47x ROAS For A Large US-Based DTC E-com Client
Results for different objective campaigns launched for another direct-to-consumer e-commerce client selling home & office wall organization products in the US market. Client is optimizing on several objectives based on the funnel stage from link clicks, landing page views to purchases.
Illustration Period - Sep 1 to Sep 16
Total Reach - 496,813
Total Impressions - 899,572
Purchase ROAS - 4.47x
Sales / Purchase Conversion Value - $35,593.74
$13.12 CPL Average for another real estate Client
$13.12 CPL Average for another real estate Client
1 month result of a campaign launched and optimised for another AU-based real estate client. This campaign offered 1 specific property and
utilized GHL as their CRM. Client ended up closing 6 new contracts from this campaign.
Total Adspend for the MONTH - $6.388.82
Total Number Of Leads - 487
Cost Per Lead - $13.12
Closed Contracts - 6
1.3x Roas for a fast moving high spending client with 1.0x breakeven
1.3x Roas for a fast moving high spending client with 1.0x breakeven
This is a 14-day result for a high spending e-commerce client selling teas in the US market. Client's target ROAS is at 1.2x and target cost per purchase at $50. We tested several campaign funnels here but what worked mostly for this account is the graduation campaign framework. I also tested CBO campaigns with creatives at around 15-20 for each adset to give way to the Andromeda update and kept the targeting broad.
Total Amount Spent for 14 days - $73,796.47
Total Number Of Purchases - 1,435
Cost Per Purchase - $51.43
Purchase ROAS - 1.27x
8.12x ROAS For A Home Organisation Solutions Client
8.12x ROAS For A Home Organisation Solutions Client
Results for an e-commerce retail client selling home organisation solutions. Client is focused in the US market and has a working budget of 20,000usd monthly. We launched several conversion campaigns optimising on different pixel events such as view contents, add to cards and purchases.
Illustration Period - Sep 1 to Sep 7
Total Reach - 132,928
Total Impressions - 228,754
Purchase ROAS - 8.12x
Sales / Purchase Conversion Value - $36,585.09
13.50x ROAS For An e-learning Client
13.50x ROAS For An e-learning Client
Results for an E-learning client, selling webinars, workshops and online courses about better baby sleeps for new parents. These are a combination of conversion campaign optimising on purchases and lead generation campaigns using Kajabi as landing page and lead capturing tool.
Total Amount Spent for 15 days - $1,294.22
Total Website Leads for 15 days - 145
Cost Per Lead - $1.78
Purchase Conversion Value - $17,474.45
Purchase ROAS - 13.50x
3.3 Million Reach for uk-based Pet related Products brand
3.3 Million Reach for uk-based Pet related Products brand
Results for several brand awareness campaigns (landing page views and reach objectives) that we launched for a UK-based retail client selling pet related products. Currency of the spends are in Euros.
Illustration Period - Aug 1 to Sep 17
Amount Spent - €21,446.52
Total Reach - 3,362,035
Total Impressions - 9,623,443
Cost Per 1000 Impressions (CPM) - €2.23
Total Link Clicks to Website - 29,193
4.43x ROAS For A US-Based Ecommerce Client
4.43x ROAS For A US-Based Ecommerce Client
Results for a specific conversion/sales campaign we launched for a direct-to-consumer e-commerce client focusing in the US market. Client has their shopify website and Facebook Catalogue in place.
Illustration Period - Aug 1 to Aug 31
Total Reach - 237,824
Total Impressions - 568,301
Results/ Purchases - 351
Cost Per Result/ Purchase - $30.12
Purchase ROAS - 4.43x
Sales / Purchase Conversion Value - $46,872.63
This is a screenshot of results I got after running a 7-day lead generation campaign for an insurance agency client in the Philippines. The currency used in this is in Philippine Peso (Php).
WHAT MY CLIENTS SAID
"Sid literally blew up our list of applicants in just a few days! We went from 1 to 2 interviews a week into 6 interviews daily because of his campaigns. Definitely worth every dime!"
- Engr. Edna, Unit Manager
Ezperanza Diamond Unit
"Sid possesses a solid understanding of Meta advertising strategies and has shown great skill in managing campaigns, including conducting split tests and optimization. His ability to deliver results for our clients was a testament to his proactive approach and problem-solving abilities."
- John F.,
Digital Marketing Agency Owner
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